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On my first day as an Intern Manager at Mountain High Creamery, I worked with the Co-Owner, Corley Hughes, and later with other crew members. The first thing that I did was learn how to do the Crew Member Opening Checklist so that I could help any of the crew members if they had a question about the opening. The second thing I learned was how to open the till so that it could be used once the Creamery opens. The third thing I learned was how to serve ice cream: I watched Corley do the first few while I worked the till, then I did my first service of ice cream to a customer. It was not pretty, but I knew that it would look better down the line. Overall, it was a great first day, and there was more to learn in the first week.
Day two started with me doing the Manager Opening Checklist while Corley watched so that I would not mess up and could ask Corley if I had any questions. After that, I was left to manage the Creamery with a crew member. It was a quiet day, so I looked at a list that we had for moments like this where there was nothing to do. One of the things was to make sure all the tables and chairs, both inside and outside the Creamery, were clean. Another thing was to make sure everything was stocked up and ready for service. This day gave me more of an understanding of what goes on in the Creamery when there are no customers to serve.

After a few more day shifts, I did my first night shift. The night shift was different in many different ways. Firstly, the night shift checklist for both the manager and crew member was different compared to the day shift checklist because it was about closing the shop and making sure everything was ready for whoever was opening. I worked on the crew member checklist because I had the shift manager working with me, who was working the manager checklist. The crew member closing checklist involved putting the chairs up, bringing the outdoor signs into the shop, cleaning any dishes that were used, and covering the toppings with lids or plastic wrap. I did get a brief rundown on how to do the manager checklist, which I did with supervision the following day.

During one of my opening shifts the following week, a few of the toppings were low in the front, so I learned that we go to the storage area and grab the corresponding topping container and a topping holder, since we put the new toppings in first, then put the old toppings in second. This same process goes for when we have lemonade, but it is that we serve the old pitcher of lemonade first before we serve the new pitcher. Whenever a container is low on a topping, we make a note of it so that it can be ordered and hopefully be at the Creamery on time so that if we run out of the topping in the container, we have another container ready to go.

During the first group training, we learned everything that had to do with the Creamery. Firstly, the other intern manager, Corley, and I met to discuss what was going to happen during the first training. After that, we met everyone who was working during the summer as a team and went over the history of the Creamery and why it was made, including that every week, there is a new set of flavors that go in the machines. Secondly, every person who was going to work behind the counter had to make one of every ice cream item that we can serve: Penny Hill Cone, Quarter Dollar Cup, Half Dollar Cup, Full Dollar Cup, Cone, and either a Milkshake or Jack Frost (milkshake with toppings). Once everyone had passed, we each got to choose an item that we wanted, and as a whole group, two groups were formed. One group went to make half of an order while the other team watched. The same thing happened with the other team, who made the other half of the order. Once that was done, that was the end of the first group training.

The following day, I had my first project meeting with Corley. We first went through a Summer Expectations document so that both Corley and I would know what is to be expected once I left to return to college. There were goals that Corley had that involved being a team, getting projects done, and contributing to the culture of the Creamery. I added two goals that were about honing my communication skills and marketing outreach to drive growth for the Creamery. After that, we started generating ideas for what my projects would be. The two main projects that I decided to work on were creating a social media calendar and partner marketing.

Some days during the next few weeks were either cold, cloudy, or rainy. During those days, the Creamery was quieter than usual, and the best thing to do was to make sure that everything both inside and outside the shop was in order. Each type of weather did create different challenges. When it was cold or cloudy, and when a customer came into the shop, I would always say that “it is never too cold for some ice cream,” which is a text on one of our shirts. When it rained, the challenge was making sure that customers even knew that we were still open by putting out the A-frame signs and opening the umbrellas.

During one of the sunnier days, I did not know that a new sign had been made and was to be put up to help bring in customers. This step of putting up the sign was added to the opening checklist, and what it helped me learn is that even from a distance, customers could see that there is a Creamery in their line of sight and that the Creamery was open. At the end of the day, we were to take it down and either fold it or lay it on a table inside so that it would not get stolen and be used on the following day.

The first project that I completed was the Mountain High Creamery social media calendar. This project began with me creating a calendar and putting down the weekly posts for when the flavors change at the Creamery. After that, it was time to put in holidays that would be used for a story post. While I was looking at the holidays, there was a challenge with finding when the events were happening around the Sun Valley area. Once I found the most accurate website, I added the dates that could have a story post or be used in a regular post on the calendar.

The next project that I did over the summer was to do partner marketing with hotels, so the first one that I thought of was Les Saisons. Before I even started marketing to the hotels, I had to create a pitch and program for each hotel and restaurant that I wanted to partner with. One of my extended family members knows the owner of Les Saisons, so they put in a good word for me, which worked because the Creamery was able to start a trial with Les Saisons where we would give the hotel pints of our ice cream to give to guests with a coupon to visit the store.
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